Ethics, Morals, or Values Essay

My moral judgment was put to an extreme test just a single time previously. In any case, when it occurred, it totally overpowered me that I would never be sure as of recently whether I settled on the correct choice. It included my 90-year-old incredible auntie whom I adored beyond a reasonable doubt and who had no other living relative other than me. She was hurried to the medical clinic in an out cold condition, no circulatory strain perusing, and no heartbeat. She was later determined to have sepsis optional to disease from her bed injuries in the wake of being laid up for over a year. She was at long last moved to a private live with a circulatory strain perusing of 60/40 and a somewhat frail heartbeat however steady, as per her going to doctor, thinking about the conditions. Notwithstanding, days and weeks after the fact, her condition didn't improve. She was as yet torpid, and anti-infection agents didn't appear to be producing any results. Afterward, she created pneumonia. I was educated by the medical clinic staff that it was normal in her circumstance. All things considered, they let me know, she was a debilitated, 90-year-elderly person in extreme lethargies. One day her primary care physician conversed with me about her condition. He educated me that there was nothing amiss with her heart †she had an extremely sound heart. What stressed him, he stated, were her lungs since they were prepared to crumple. The second her lungs breakdown, my auntie would quickly quit breathing and pass on regardless of a solid heart. There was just a single thing they could do on the off chance that I needed all her on breathing and remain alive †in fact alive, at any rate. They could embed a breathing cylinder that would contact her lungs and siphon air into her utilizing a breathing pack. Notwithstanding, he needed me to comprehend that the method would be difficult for my auntie †an excruciating methodology that would not enable my auntie to recoup cognizance. Above all, he needed to get my agree to play out the methodology on my auntie when the need emerged. I was unable to answer him quickly. I comprehended what he was asking me. I heard a few medical attendants discussing â€Å"heroics† regarding biting the dust patients. My aunt’s specialist needed to know whether I would request that he compose the words â€Å"no heroics† on my aunt’s card with the goal that they could permit her to kick the bucket †I could leave her to bite the dust †when her lungs fallen. I was the closest relative. Since my auntie could no longer choose for herself, the choice was up to me. I was gazing at killing in the face! I inquired as to whether I could offer him my response the next day. He said truly, however reminded me not to postpone or it may be past the point of no return. I went through the entire night considering it †posing myself a few inquiries. What might my auntie have needed me to do? My auntie was an ardent Catholic. Would she need me to choose as one? The next morning I disclosed to her PCP: â€Å"Please thoroughly take care of her! †

Quality Of Life Based On Minimalism Cultural Studies Essay

Personal satisfaction Based On Minimalism Cultural Studies Essay Moderation is where everything is diminished to the most basic part. It weight on the usefulness of room. Similarly, it isn't just the development yet in addition a lifestyle. The significant part that is advanced in moderation shows the fundamental angle that we have to take a gander at. In our bustling life, we now and then disregard what we truly need. Valuation forever is being overlooked by the work particularly in a furious nation like created nation. Today, this development is all around created in Japan despite the fact that from the start this development came in the west. Moderation adjust deftly with their way of life. What testing of the application in this nation where the pace of populace is very high while there is no enough space is will it endure. The capacity of moderation in this nation demonstrates that Minimalism is as yet significant up until today. Consequently, it improve the personal satisfaction by easing back the time inside the space interestingly with whats occurring outside. This isn't just appropriate in Japan yet in addition in other nation. Obviously, it isn't appropriate similarly as they do it in Japan. The most significant thing is the ability of Minimalism to improve the personal satisfaction through engineering. High caliber of life passes on satisfaction to the clients. So where should Minimalism in design start? Should the conduct come as the essential angle or should the conduct be molded by design? After Art Nouveau period pass on, Modernism conceived as the results of a monetary expansion. Individuals no longer took a gander at an adornment yet more to the utilitarian article, a structure without trimming. This development began in Germany when Walter Gropius manufactured a scholarly organization called Bauhaus in 1919. Ludwig Mies van der Rohe was an originator of type of present day mechanical structure. He was planning a steel seat which was new on that period.. It was no longer in showy structure, on the opposite the structure is geometric and have a cutting edge looked . A couple of years from that point onward, Gropius and Mies just as with Le Corbusier who has faith in Purism and Cubism cooperated and found an International current Architecture called Art Deco. This development was affected England as well as America. In Modernism, engineering was made dependent on the usefulness of the space. Then again, in 1950s, Free Flow development came. The type of the plan in thi s period is bend. There was an issue in the politic of Germany that caused a portion of the craftsman moving to America and it affected the following development in 1960s. Operation Art Minimalism and Pop Art were conceived. Operation Art and Minimalism have a similar trademark: solid geometric components, yet Pop Art stresses on the great plan. As the open response away from virtue configuration, Pop Art had a serious enormous impact to their craving of shading and adornment up until today. The foundation above shows that Minimalism established in Modernism. The central of Modernism is being created to the Minimalism. Both Modernism and Minimalism, utilized clean lines and unadulterated geometric structure, yet Minimalism seeks after the basic of value as a prime target. Franco Bertoni in his book titled Minimalist Architecture said that a straightforwardness that commends the genuine estimations of life and dispenses with all that is pointless and deluding around us and darkens acknowledgment of the basic. That is the reason Minimalism is tied in with finding the perfect. Concurring Gunter in his book titled Japanese Gardens (2003, p10), Japanese feeling of magnificence is the reverence of the special in nature and the flawlessness of the man-made sort. It shows that Japanese ownership of best craftsmanship has been existed from that point forward and it has become their tendency. Man consistently makes Japanese nursery by separating chosen types of nature. Making Japanese nursery isn't similarly as straightforward as placing nature into a structure even so there are some fix prerequisite and request. Japanese nursery is made relevantly. It appears on the scene of Japanese nursery that mirror the scene of Japan, no level fields. As the impression of progress, Shinto is impacted the structure of Japanese nursery, the love of nature and feeling of immaculateness which still they pass on until this age. The Japanese accept that nature is the home of divinity. Additionally, they accept that the type of the Japanese design is given essentially. Nature is one of the essential components in design, particularly in Japan Minimalism. Without nature, moderation isn't finished. ii. Impact of Western innovation In 1930s, Japan experienced modernization whereby western innovation was being embraced and covered Japan innovation. It was upheld by the appearance of Kenzo Tange and Maekawa, who worked in Le Corbusiers. Their plan is underlay on present day western design. Tange was the person who reject about the basic of Japanese design. His reasoning partook in western reasoning, which is the space that human wrested from nature. In 1950s Japonica went under the impact of America. The marriage with west innovation advances Minimalism and fortifies its basic, which was prolific in antiquated occasions. By and by, it doesn't exclude any component of Japan Minimalism. The space of Japanese design is currently spatial and performative as well as productive and goal. Solid culture of Japan makes the Minimalism in Japan become one of a kind despite the fact that it is affected by outer impact, the west. Innovation as the base of Minimalism came in German in 1900s. Through the impact from the west, Japan (the east) strengthens their personality in Minimalism. As it was clarified previously, Japanese culture and the establishment of Minimalism have a solid relationship. It is a legacy from their predecessor. What is distinctive in the East Minimalism is the mixture of culture. Moderation deftly adjusts with the way of life of Japan and makes their own trademark. That is the reason the Japan-ness of Minimalism could be felt in each plan. Clean lines and geometric has been created in Japan quite a while prior. The ownership of flawlessness is perfect with the neatness of Minimalism. Both of these Minimalism grasp their relationship with encompassing, nature. Nature is one of the fundamental components in Minimalism in the West. Nature gives the sentiment of lack of bias. What originates from the nature is soothing and simple to be adjusted. The collaboration with nature is accomplished by bring the nature inside regardless of whether it only a visual association simply like what Japanese did in Japanese nursery. From these two instances of similitudes, we could see that Minimalism is adaptable and versatile to the general public, however the principal can't be changed. d. Normal for Minimalism The fundamental components in Minimalism are reiteration, decrease and lack of bias. It is tied in with planning with most extreme effortlessness all around by putting mass, light, scene, request, control, quintessence and articulation. The nature of mass and volume is the most obvious components. The strength is thought about the physical appearance. This robustness and structure corporate simultaneously and make a conspicuous symbolism of moderation. Nature components, for example, light and scene assume a serious large job in improving moderation. Light gives the feeling of divineness to the space. Moderation isn't finished without the nearness of nature. The component of nature isn't just brought outside yet additionally inside, a hazy association. As indicated by Pawson, request in Minimalism is tied in with reevaluating gotten shrewdness and looking for fundamental. Control decides on the receptiveness of the space. Run of the mill moderate engineering has an open arrangement and the openings are put dependent on top to bottom thought. Despite the fact that Minimalism shows effortlessness, it is expressive. Its visual symbolism talks about the history, financial matters and furthermore they way individuals liv e are. Back to the quintessence of moderation, reiteration is essentially being utilized in moderate engineering. The utilized of reiteration is ameliorating. Without likenesses, contrast couldn't be perceived. Reiteration is geometric shape which got from Modernism development, unadulterated structure. While other development is attempting to investigate the structure, Minimalism holds its gratefulness to the unadulterated of structure. The decrease is made to bring out peacefulness of room and uncover surfaces. The significance of decrease is to stress on usefulness and the connection with its encompassing in light of the fact that moderation is about the organization of the all encompassing. This angle is alluded back to Less is More (Mies van der Rohe) which is show the tasteful of the structure by killing and indicating the virtue of structures. Toning it down would be ideal was created by Le Corbusier who authored the purism by the significance of style where level surface must be una dulterated, smooth, and white. The shade of white gives the feeling of lack of bias and shows filtration. Impartiality is being elevated to underline the comprehensive so none of the components will stand apart without anyone else however they will bolster each other as one. 2. Personal satisfaction and Social Environment are One Personal satisfaction is a degree which an individual appreciates the significant prospects of their life. It is the essential standard of individual that must be accomplished so as to accomplish prosperity. There are three classes of personal satisfaction: being, having a place and turning out to be. Being incorporates the individual prosperity. Having a place is the satisfaction among one and social condition while turning out to be is the joy among one and the their every day exercises. These angles are in connection with social condition since one can't independent without anyone else. Condition influences prosperity. Individuals bliss relies upon the cooperation between every one of individual and nature. The huge model is among human and nature, for instance temperature. The temperature of the spot influences people state of mind. On the off chance that the temperature is proper and people body can adjust the temperature, people state of mind won't

Vertical Integration Walmart free essay sample

Vertical joining is a business development procedure for financial aspects of scale. It is epitomized by one firm occupied with various pieces of creation model; developing crude materials, producing, moving, showcasing, as well as retailing to extend business in existing business sector for the firm. It can work in two ways both forward combination and in reverse joining. In Forward reconciliation includes organization to create system to control the firm item dispersion either through circulation habitats or retailers. It is an important activity when organizations have potential advantages from taking care of, delivery of their own items legitimately to clients, or the retail selling their own items in brand stores. In reverse incorporation includes organization to create methodology to control its flexibly of crude material by gaining its provider firm or setting up its own offices to deliver the material to accomplish cost proficiency and appreciate financial of scale. Frequently it is found out that the tremendous venture is required for firm to create vertical reconciliation, along these lines, it is significant for the firm to know in advance whether vertical coordination procedure increase the value of the organization, and does it lined up with the general technique of the organization, client needs and needs. We will compose a custom article test on Vertical Integration Walmart or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page For Wal-Mart, it is smarter to create vertical incorporation dependent on the firm foundation in the market and the firm is continually investigating development. Walmart is a notable hypermarket with 8500 stores across 15 distinct nations. It is good to go of offering everything to customers’ needs in their regular daily existences. Wal-Mart rehearses vertical reconciliation technique where it has built up its own name image to sell items called Sams Choice Today; Sam’s Choice expanded its items like soda pops, grain, and canine nourishment. While they still dont develop their own harvests or raise their own domesticated animals, it is as yet a type of vertical reconciliation. In 2010, the organization extended to cook home diversion by purchasing over Vudu that offers web based spilling assistance offering clients to buy motion pictures that is good to any web skilled gadget. Having solid nearness in the retail business, the firm extended business to offer recycled vehicle. The firm influence on its skills to give its own item to customer. Additionally, Wal-Mart works intensely with its providers. This cooperative relationship can be viewed as vertical coordination because of the level at which Wal-Mart examinations its providers and improves their assembling forms. Wal-Mart certainly has the business procedure of Low Cost Leadership. They don't do anything to truly separate themselves from contenders and give straightforward self-administration stores that consistently give the most minimal costs. Wal-Mart has fabricated enough clout with providers that they can direct the costs and go in and change providers producing forms so as to wring out an ever increasing number of reserve funds for the buyer. In any case, it isn't generally the situation that all organizations ought to create vertical mix system to appreciate monetary of scale. Firm like boutique or specialty things that produces taking things down a notch are not reasonable to execute as it will profit less from vertically coordinated essentially on the grounds that the information interest for develop is little and because of select nature their costs are inelastic as contrast with industry like Oil and Gas Industry, Telecom, Media, vehicle created vertical reconciliation system . The primary bit of leeway of the vertical coordination is the expanded control. For example, Wal-Mart with huge piece of the overall industry is appealing to provider. Despite the fact that Wal-Mart doesn't possess resource particularity to deliver item inside however there is a huge market contribution outside and subsequently Walmart is profited by having bartering power and dealing with cost and assembling process so as to wring out increasingly sparing customer. Then again Walmart, performs dispersion and retailing exercises, it has more command over the manner in which the item is introduced and at what costs it is sold in the market In comparative with firm like oil and gas industry Esso versatile, it gain control through Asset explicitness to deliver inside. Building up a vertical combination system exclusively increment points of interest over rivalry and ready to square contenders from accessing rare assets or significant markets. A retailer may purchase an assembling organization, for example, to access exclusive innovation, licenses or assets just accessible in the organizations neighborhood. For example Walmart obtained VuVu to access the home amusement business. Coordinate an association the work done by past providers or costumers are likewise presenting or growing the center skills of your laborers. That way you can be advancing a portion of your association occupations, prompting expanding fulfillment and inspiration of your laborers, which is a significant advantage. For example, Walmart worker is turned to various work that empower representative to procured new aptitude and worth add to their development. Vertical incorporation offers the chance to go significantly further. With particular resources and having more command over information sources, it is conceivable that you can separate from your rivals, and increase upper hand. This is an approach to expand your offer in the market, which can prompt expanded benefits. For test No uncertainty vertical reconciliation helps benefit income yet it required enormous capital infusion to create overabundance products for retail dispersion and to guarantee having satisfactory extra room. At the point when merchandise are sold Walmart rakes in tons of cash however in the event that its unsold, they need to hold up under the expense and now and again arrange away as item have life range. Its subsequent in misfortunes. It brings about fixed wellsprings of gracefully and less adaptability in obliging purchaser requests for item assortment. It broadens firms extent of movement, securing it more profound in the business Vertical incorporation presents issues of adjusting limit at each phase of significant worth chain. It can decrease an organizations fabricating adaptability, stretching configuration time and capacity to present new items. For instance, Walmart to build limit, they need to ensure that they produce the extra deals relating to that expanded limit. Despite the fact that their organizations procure a greater space, new hardware however there’s not an arrangement for acquiring the deals to exploit that expanded limit ability, it’s simply expanded overhead; a fixed expense. At the point when you incorporate more work that is distinctive in your association, you are growing new center capabilities, which is, as observed previously, a constructive outcome. In any case, this can speak to a disadvantage when these new abilities influence existing capabilities in a pessimistic manner, making individuals awkward in playing out their capacities, which can end in less fulfillment and inspiration of the laborers and in less efficiency of the undertaking. Albeit vertical reconciliation should prompt lower costs, in actuality at times you can get a remarkable inverse. It is conceivable that you increment your associations bureaucratic expenses by the way that you are coordinating various occupations in a similar association. Another issue is that on the off chance that you incorporate in reverse, you may diminish or wipe out rivalry among providers, which can bring about low efficiencies and, subsequently, greater all in all, regardless of whether to create vertical reconciliation system the association will require guarantee that its income can support as the hazard is high due colossal capital infusion and furthermore to have cautious investigation on condition to guarantee that the interest for input is high before building up the procedure.

Researching the Relaxing Way

The library has always been my happy place. The smell of books. The neatly organized stacks. The access to anything I could ever possibly want to know. Our little branch library is only about two miles from our house, and it is a regular stop when running errands. However, when one of my children needs a resource, I may not be able to drop everything and go to the library. Neither do I trust the Internet to bring them safe and reliable sources. So what’s a busy mom to do? Thankfully, we have a state electronic library. In fact, while doing research for this post, I learned that all fifty states have some form of electronic library. So what is a state electronic library? It is a service that usually gives library card holders access to other member libraries―both public and university—as well as sometimes other organizations. Patrons can borrow books from around the state and can also access state historical archives. Most importantly, it provides access to research databases and other subscription-based services that I can’t access on my own. For example, through our electronic library I have access to Encyclopedia Britannica. When my children needed articles about the country of Wales for our co-op’s Geography Expo, we were able to download articles with a choice of reading levels, allowing all of them to research at their individual ability. My son is completing the Excellence in Literature: American Literature course, and he uses the Literature Resource Center by Gale Research for all his author background research. He can also locate current events and technology articles from the New York Times and many other publications that limit the number of articles you can read, simply by accessing their website directly. Another favorite database of mine is InfoTrac, which is available at elementary, middle, and high school reading levels. Through this I can access articles in Boy’s Life, Science Reader, Cobblestone, Calliope, and many others. The best part is, you don’t just receive an issue and page number so that you still have to go to the library to locate the article. As long as you ask the database to give you results that are â€Å"full text,† you will receive the full article right on your computer screen. When my children research on this site, I don’t have to worry about inappropriate content or advertising. And because it is subscription-based, it is ad-free. Each state library will vary in its subscriptions to these databases, so you’ll need to check with your local branch library for more information. Our librarian even gave a workshop at our local branch for our co-op on the variety of materials we would be able to access from the warmth and comfort of our homes (an important benefit as the Michigan winter bears down on us). In addition to your state library, be sure to investigate what the Library of Congress has to offer online. Because they are the repository for the history and culture of our country, you can find just about anything that relates to history, culture, geography, government, and, of course, books. I recently taught a Unit 3 class and needed to bring in some fables for it. There are many sources available online, but the Library of Congress has a beautiful interactive version of the classic Aesop’s Fables book by Milo Winter.   You can view them on your screen, or print them out.   The font and illustrations made it much more enjoyable for my young students. I’ve used the Library of Congress to find political cartoons for a government assignment, posters of past elections, and songs from World War I.   They have collections of materials available online like you would find in a museum. Need to research Dr.   Martin Luther King, Jr.?   They have a collection for that.   How about science facts and figures?   They are there, too.   Ã‚  Searching for a recording of a famous speech or the transcript of a famous interview? It’s probably in their files. So whether the north wind blows or you are miles from a library, there is more than just Wikipedia available online.   Give one of these sites a try the next time your student says, â€Å"Mom, I need something about ... by tomorrow morning.†    Other sites that we use often for research in our homeschool: National Geographic Map Maker http://nationalgeographic.org/education/mapping/outline-map Scholastic Publications I’ve used their Art History section for learning about the periods of art.   They also have printable activities for many books. http://scholastic.com Pro-con A website dedicated to giving both sides of the issue for students completing research reports and persuasive/argumentative essays. http://pro-con.org How Stuff Works A website that explores—you guessed it—how stuff works. It covers a large spectrum of topics and even includes some fun quizzes.   http://howstuffworks.com Discovery Education A subscription educational website that offers some free educational content as well. It has a supportive homework help section under the students tab.   http://discoveryeducation.com Danielle Olander, an IEW ® Accomplished Instructor, is the author of  Rockets, Radar, and Robotics. Married to her college sweetheart, Ray, and a homeschooling mom of five amazing children, she coaches writing via email for students from Michigan to Papua New Guinea. After graduating from her parents’ homeschool in the pioneer days of homeschooling, Danielle graduated  summa cum laude  with her B.A. in English/History Education from Cornerstone University, Grand Rapids, MI. Log in or register to post commentsDanielle Olanders blog Log in or register to post comments

Attack on Fort Sumter Began the Civil War in 1861

The shelling of Fort Sumter on April 12, 1861 marked the beginning of the American Civil War. With the booming of cannons over the harbor in Charleston, South Carolina, the secession crisis gripping the country escalated into a shooting war. The attack on the fort was the culmination of a simmering conflict in which a small garrison of Union troops in South Carolina found themselves isolated when the state seceded from the Union. The action at Fort Sumter lasted less than two days and had no great tactical significance. And casualties were minor. But the symbolism was enormous on both sides. Once Fort Sumter was fired upon there was no turning back. The North and the South were at war. The Crisis Began With Lincolns Election in 1860 Following the election of Abraham Lincoln, the candidate of the anti-slavery Republican Party, in 1860, the state of South Carolina announced its intention to secede from the Union in December 1860. Declaring itself independent of the United States, the state government demanded that federal troops leave. Anticipating trouble, the administration of the outgoing president, James Buchanan, had ordered a reliable U.S. Army officer, Major Robert Anderson, to Charleston in late November 1860 to command the small outpost of federal troops guarding the harbor. Major Anderson realized that his small garrison at Fort Moultrie was in danger as it could easily be overrun by infantry. On the night of December 26, 1860, Anderson surprised even members of his own staff by ordering a move to a fort situated on an island in Charleston Harbor, Fort Sumter. Fort Sumter had been built after the War of 1812 to protect the city of Charleston from foreign invasion, and it was designed to repel a naval attack, not a bombardment from the city itself. But Major Anderson felt it was the safest place in which to place his command, which numbered less than 150 men. The secessionist government of South Carolina was outraged by Andersons move to Fort Sumter and demanded that he vacate the fort. Demands that all federal troops leave South Carolina intensified. It was obvious that Major Anderson and his men couldnt hold out for long at Fort Sumter, so the Buchanan administration sent a merchant ship to Charleston to bring provisions to the fort. The ship, Star of the West, was fired on by secessionist shore batteries on January 9, 1861, and was unable to reach the fort. The Crisis at Fort Sumter Intensified While Major Anderson and his men were isolated at Fort Sumter, often cut off from any communication with their own government in Washington, DC, events were escalating elsewhere. Abraham Lincoln traveled from Illinois to Washington for his inauguration. It is believed that a plot to assassinate him on the way was foiled. Lincoln was inaugurated on March 4, 1861, and was soon made aware of the seriousness of the crisis at Fort Sumter. Told that the fort would run out of provisions, Lincoln ordered ships of the U.S. Navy to sail to Charleston and supply the fort. The newly formed Confederate government kept up demands that Major Anderson surrender the fort and leave Charleston with his men. Anderson refused, and at 4:30 a.m. on April 12, 1861, Confederate cannon positioned at various points on the mainland began shelling Fort Sumter. The Battle of Fort Sumter The shelling by Confederates from several positions surrounding Fort Sumter went unanswered until after daylight, when Union gunners began returning fire. Both sides exchanged cannon fire throughout the day of April 12, 1861. By nightfall, the pace of the cannons had slowed, and a heavy rain pelted the harbor. When morning dawned clear the cannons roared again, and fires began to break out at Fort Sumter. With the fort in ruins, and with supplies running out, Major Anderson was forced to surrender. Under the surrender terms, the federal troops at Fort Sumter would essentially pack up and sail to a northern port. On the afternoon of April 13, Major Anderson ordered a white flag to be raised over Fort Sumter. The attack on Fort Sumter had produced no combat casualties, though two federal troops died during a freak accident at a ceremony after the surrender when a cannon misfired. The federal troops were able to board one of the U.S. Navy ships which had been sent to bring supplies to the fort, and they sailed to New York City. Upon arrival in New York, Major Anderson learned that he was considered a national hero for having defended the fort and the national flag at Fort Sumter. Impact of the Attack on Fort Sumter The citizens of the North were outraged by the attack on Fort Sumter. And Major Anderson, with the flag that had flown over the fort, appeared at a massive rally in New York Citys Union Square on April 20, 1861. The New York Times estimated the crowd at more than 100,000 people. Major Anderson also toured the northern states, recruiting troops. In the South, feelings also ran high. The men who fired the cannons at Fort Sumter were considered heroes, and the newly formed Confederate government was emboldened to form an army and plan for war. While the action at Fort Sumter had not amounted to much militarily, the symbolism of it was enormous, and intense feelings over what had happened propelled the nation into a conflict that would not end for four long and bloody years.

Kant s Categorical Imperative Of Universal Laws And Humanity

Kant’s Categorical Imperative of Universal Laws and Humanity People have an intrinsic worth above mere things or possessions. In order for people to cohabitate peacefully and respectively, there’s a need for universal laws based on good will and absolute moral beliefs. It is this moral belief which is based on reason and must be uniformly abided by. This allows humanity to function as an amicable society; an amicable society that is achieved by treating ourselves and others with respect and dignity. Immanuel Kant’s theory known as the categorical imperative expressed an absolute belief in universal moral laws which enables humanity to be treated well. (Rachels EMP 129 139) Categorical Imperative and Universal Laws Important to realize is universal laws or moral rules are a necessary part of society. Without rules, society would not function properly, and a breakdown of humanity’s social structure would soon follow. If no one kept their word, then no one would be believed or trusted. Hence, nothing would ever be accomplished. It would stand to reason people must keep their commitments. Kant’s categorical imperative is defined by reason and binding for all rational people. (Rachels EMP 135) Kant maintains that â€Å"act only according to that maxim by which you can at the same time will that is should become a universal law.† (qtd in Rachels EMP 130) To clarify, if one’s actions can be based on a rule or maxim that can be followed without exception by everyone,Show MoreRelatedKantian Ethics1459 Words   |  6 Pageson individuals that have a major impact on one`s life. The teachings usually start from a young age through parents, caregivers and educators in s ociety. Due to their influence on young children`s lives it is their responsibility to make certain that young children will learn to make logical decisions that would contribute in a positive way in society. An ethical theory that would best describe people that influence young children would be Kantian`s ethics. His ethical theory elucidates that moralityRead MoreKant And The Categorical Imperative1177 Words   |  5 PagesImmanuel Kant was a philosopher who tried to work out how human beings could be good and kind outside admiration and devotion of traditional religions. Kant was a pessimist about human character and believed that we are by nature intensely prone to corruption. This became more clear to Kant after reading the work of philosopher David Hume. It was this that led him to formulate his life’s project, the desire to replace religious authority with the authority of reason, that is human intelligence. WhenRead MoreWhat Has Posterity Ever Done For Me By Robert H eilbroner1626 Words   |  7 Pagesresponsibilities towards future generations in regards to preserving the planet. In this paper, I will present Heilbroner s arguments for posterity, in relation to how we treat our environment. In addition, I will compare two ethical theories, Kant s Categorical Imperative to Mill s theory of Utilitarianism. I will then argue as to why Utilitarianism is more plausible in respect to Heilbroner s environmental view on posterity. Furthermore, I will point out why Kantian theory does not at all support the ideaRead MoreThe Moral Value Of Ethics1261 Words   |  6 Pagesthe moral value of actions. Immanuel Kant is an influential figure of Deontological Ethics. He proposed three laws called â€Å"The Categorical Imperative† to decide whether an action is ethical or not: 1. Act only according to that maxim by which you can at the same time will that it should become a universal law. (Ibid., 422) 2. â€Å"Act as though the maxim of your action were by your will to become a universal law of nature. (Ibid) 3. â€Å"Act so that you treat humanity, whether in your own person or in thatRead MoreEmmanuel Kant and Moral Theory1589 Words   |  6 Pagesto show the methodology by which individuals derive moral truths and the fundamental nature of these truths. Overall, Kant s philosophical works are still extremely relevant to modern political and philosophical conflicts and his legacy survives in the essential concepts of liberalism, egalitarian ethics, social contract theory, cosmopolitan global justice, and many others. Kant is also considered the founder of the 18th century doctrine of transcendental idealism and many of his published worksRead MoreKant And Mill On Animal Ethics Essay1365 Words   |  6 PagesIn this essay I will begin by explaining the overall views of Immanuel Kant and John Stuart Mill, then compare and contrast the ideas and philosophies of Kant and Mill on Animal Ethics. I believe that Kant, the deontologist, will not care as much about the duty/responsibility between humans and animals as Mill, the utilitarian, who will see the extreme importance of animal ethics. After studying and explaining the views and teachings of these two philosophers I will see if my thesis was correct,Read MoreKantian Ethics And The Categorical Imperative Essay1581 Words   |  7 PagesReason Book, I, Immanuel Kant, a prominent late Enlightenment Era German philosopher discusses his most famous ethical theory, the â€Å"Categorical Imperative.† The â€Å"Categorical Imperative† is a proposed universal law in stating all humans are forbidden from certain actions regardless of consequences. Although this is the general definition of this ethical theory, the Categorical Imperative† exists in two above formulations, A strict interpretation of Categorical Imperative and a more liberal interpretationRead MoreImmanuel Kant s Philosophy On Moral And Good And Evil Behavior1413 Words   |  6 Pagesaccording to Immanuel Kant, who is one of the most influential philosophers of all times, believes that human beings should not be making decisions based on the facts of a situation, but should act according to universal moral codes that apply in all situations regardless of the outcome. Kant refers to these universal moral codes as categorical imperatives and must be fully followed at all times across all circumstances. In his work, Groundwork of Metaphysic of Morals, Immanuel Kant talks about threeRead MoreCritique And Critique Of Kantian Ethics1812 Words   |  8 PagesColin Rinne PHI 110 Ethics Kant Analysis and Critique 3 November 2014 Examination of Kantian Ethics â€Å"There is no possibility of thinking of anything at all in this world, or even out of it, which can be regarded as good without qualifications, except a good will.† (Kant, pg.7 393). No other thing that may appear good can be unqualifiedly good, as even â€Å"Talents of the mind†¦Gifts of power†¦[Other] qualities†¦Have no intrinsic unconditional worth, but they always presuppose, rather, a good will, whichRead MoreThe Metaphysic Of Morals By Immanuel Kant1199 Words   |  5 PagesGroundwork for the Metaphysic of Morals by Immanuel Kant: A Reflection and Analysis Author name Name of institutionâ€Æ' In man’s attempt to figure out what is right or wrong, they have developed a number of systems that purportedly deal with such matters. Immanuel Kant expanded on his moral philosophy in his work, Groundwork for the Metaphysic of Morals. This paper will be a reflection upon Kantian ethical principles presented therein and their relation to what is generally called morality. People

A House Divided Against Itself Cannot Stand free essay sample

The phrase, â€Å"A house divided against itself cannot stand† became famous as a quotation from Lincoln’s â€Å"A house divided† speech delivered at 17 June 1858, in what was then the Illinois State Capitol in Springfield, upon accepting the Illinois Republican Partys nomination as that states senator of the United States . The speech became the launching point for his unsuccessful campaign. Abraham Lincoln was not the first one who used the â€Å"A house divided against itself cannot stand† phrase: Sam Huston used it during the Senate debate on the Compromise of 1850,during the War of 1812; a similar line appeared in a letter from Abigail Adams to Mercy Otis Warren. Thomas Paine in 1776 and Thomas Hobbes, in 1651 used something very similar. We, as humans, are social beings†¦so we cannot live alone. We need friends and people with whom we can share our thoughts, our feelings, our life, our experiences and so on. We will write a custom essay sample on A House Divided Against Itself Cannot Stand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For this reason we form all kinds of groups (friends group, school group, workplace group). If the members of a group are not united, they will be much more easier to defeat by a â€Å"common enemy† or by nature itself. If a group (house) is divided against himself, members will be more easier to beat one by one, then if they are united and their power cumulated. Even if, hypothetically, there is only one group and there will be no external danger, if the member of that group is disunited, the group could not stand and, sooner or later, if the conflicts are not solved, the group will divide in at least two other smaller groups( each one more powerless than the original group will be if its members are united). The â€Å"A house divided against itself cannot stand† phrase applies very well to smaller (but more bounding) groups. For example, a family where the partners are always arguing against each other, it will be very hard (if not impossible) to get over the life challenges and succeed together in life. It is even worse if that family involves at least a child, because it is very probably that he will follow his parents` example and be more rigid with his partner when he will grow up. Another good example are the groups formed in a world full of sharks all running for the biggest prey and winning: the businessman world. If two (or more) business associates are not united they will surely lose because bigger or more cunning sharks will profit from their division against each other. In conclusion a house divided against itself cannot stand (SEE What I did there? ) because it is much more difficult conquer it if its members are united than applying the famous quotation : divide et impera! .

My Agreement Essays - The Pearl, John Steinbeck, Kino,

My Agreement With Steinbeck's Suggestion Steinbeck suggests that in ?The Pearl' ,which he wrote, desires of men and women tend to be quite different and I agree with it. Men and women have different thoughts and treated differently. It is true that men uses strength and women uses brains and that men always make troubles. In our society, usually men protect their women and children. With this in our minds, men and women feel themselves different, taught differently when they are born, and usually have different desires. We can learn from ?The Pearl' that such as Kino, whom is the man, would start the trouble and pulls Coyotito, Whom is Kino's son, to death. But for Juana, the woman, knew something bad was going to happen when she saw the pearl but to not destroy her husband, Kino, 's dreams, she keeps her mouth shut. I agree with Steinbeck's suggestion in ?The Pearl' that the desires of men and woman tend to be quite different. In my opinion, Men have strong pride and never want to loose especially in strength. As in ?The Pearl' when Juana, who is Kino's wife, asked to throw the pearl that he found away, Kino only thought about winning and fighting. ?I will fight this thing. I will win over it. We will have our chance.? (P.57) Right after a bloody fight with the man who was aiming for the pearl, Kino became selfish and forgot about his dreams. Only Juana knew that the pearl was evil and told. ?Kino, this pearl is evil. Let us destroy it before it destroys us. Let us crush it between two stones.? (P.56) But she did not want to make her husband disappointed and didn't beg him because she knew that he will never give up the pearl. Like Juana, women cares about others feelings. In my opinion, men are also more didn't argue about this because she did not want to destroy Kino's dreams. Like Juana, women have passion which shows that women don't want to hurt others feelings. I also think that women are more careful than men. Women usually knows what they are doing, but men mostly make problems. When Kino said, ?I am a man.? (P.57) ?It meant that Kino would drive his strength against a mountain and plunge his strength against the sea. Juana in her woman's soul, knew that the mountain would stand while the man broke himself; that the sea would surge while the mand drowned in it.? (P.59~60) This means that Juana knew that Kino is fighting with society and would collapse. Kino accepted this when Coyotito, Kino's son, died. This shows that men rush into things carelessly. I think that women desires of men and men desires of women. Like Juana loved and needed Kino and thought, ?And yet it was this thing that made him a man, half insane and half god, and Juana had need of a man; she could not live without a man. Although she might be puzzled by these differences between man and woman, she knew them and accepted them and needed them? (P.60) As the quote explains that a women like Juana want and need a man like Kino. ? In Kino's head there was a song now, clear and soft, and if he had been able to speak of it, he would have called it the Song of the Family.?(P.2) The Song of the Family shows the love of his family, Juana and Coyotito. Kino fell in love with Juana and the love of needing shown in the Song of the Family. Therefore Men and women are have different thoughts and taught unequally. I figured what Steinbeck was trying to show about men and women how Juana and Kino's thoughts about the pearl were different. Juana had wise decisions which meant women don't make problems than men make. So I agree with Steinbeck's suggestion thatoften selfish than woman. When Kino said, ?No one shall take our good fortune from us,? (p.57) he only thought about himself and made everyone his enemy. Juana desires of man and women tend to be quite different.

Daguerre and Talbots Understanding Of Photography †Essay

Daguerre and Talbots Understanding Of Photography – Essay Free Online Research Papers Daguerre and Talbots Understanding Of Photography Essay The metaphors used by Daguerre and Talbot (â€Å"the pencil of nature† etc) reveal an understanding of photography as a tool for the areas of art and science, rather than an artistic medium in its own right. When Talbot writes, â€Å"let Nature substitute her own inimitable pencil†, we see an idea that while the hand of man makes this process possible, it is the hand of nature that actually creates the image, and as such it could never be seen as creative or artistic in terms of a painting – man merely triggers the process, and is not a creative contributor to the finished photograph. So the photo is not seen as a window to the world but as a remove, a process of Nature drawing herself, giving its own impression of itself. As such, the scientific and the artistic uses for photography are given fairly equal footing. We can see in William Talbot’s â€Å"The breakfast table† 1840 this convergence. While demonstrating to the viewer the detail that can be gained by the camera, the photo clearly echoes the still life painting genre in its composition and subject, but also anticipates scientific survey and collection work, especially of the colonialists. Research Papers on Daguerre and Talbot's Understanding Of Photography - EssayComparison: Letter from Birmingham and CritoRelationship between Media Coverage and Social andWhere Wild and West MeetIncorporating Risk and Uncertainty Factor in CapitalMind TravelMarketing of Lifeboy Soap A Unilever ProductThree Concepts of PsychodynamicRiordan Manufacturing Production PlanUnreasonable Searches and SeizuresGenetic Engineering

Workflow Analysis and Modelling Case Study Example | Topics and Well Written Essays - 1750 words

Workflow Analysis and Modelling - Case Study Example through being both selective and demanding on the hotel choices, Carlson Companies need to improve on its customer service scores as a necessity (Carlson Companies Inc, 2006). With such challenges in economic landscaping as well as a whole range of new professional and technologies realities heightening the negative and positive outcomes of single guest experiences, the service stakes continue raising way higher. For the newly connected and competitive world, the operators have to be much aware of the important needs of adjusting to the new realities, as well as the consistent delivery of an outstanding customer service. Carlson Companies can also focus on evolving customer expectations. The capability of satisfying and anticipating the evolution of customer needs is a critical priority. Evidently, customers are rather sophisticated with respect to their encounters of technology while researching, selecting, and purchasing leisure products and services (Szende, 2009). In addition, customers keep resisting the chain mentality as well as the true opportunities of creating customized and unique experiences even as they mind the listed bottom lines. In the end, marketing approaches need continuous adaptation and updates for the effective achievement of customers. Increasingly, the true differentiation remains a difficult scope in achieving the luxury markets while presenting mainstream targets. The main challenge here is the increase in the competition levels. Carlson Companies performance indicates that the entire industry is overbuilt. There are more hospitality rooms available against the number of guests seeking to be accommodated in them. The resultant competition often involves aspects of price-cutting through the efforts of providing more value to the guests and educing further profits under its generation (Reid & Bojanic, 2009). The steep drop in Carlson Companies’ occupancy ratio due to the tight competition and global slowdown across hospitality

- Art and Music Appreciation Essay Example | Topics and Well Written Essays - 250 words - 4

- Art and Music Appreciation - Essay Example Perhaps she is Lady Macbeth. The style is neo-classical but later than Goya. If I cover the dagger with my finger, the painting suddenly changes and could be a placid, ordinary portrait of a beautiful young girl with no malevolence evident on her face. C. I know that this is by controversial sculptor Daniel Edwards, who makes statements about social polemics such as alcoholism and public nursing of babies. Because of the black background this is probably installed in an exhibition. It looks as if the clay is fresh and wet: so the idea has ‘just occurred’ to the artist - but the tiaras on both the dog and the woman, and her careful hairstyle suggest a long consideration of the subject, which at first looks beautiful, but is then confronting because of her position. D. This is a chocolate box top. It is a pretty scene: very bland and without statement. It is photographically correct, and although there is contrast between the church steeple in the background that is bathed in light and the dark shack in the foreground, there is lack of meaning. Paintings without people such as this landscape can be hung quite high on a wall because they are not intimate. E. This immediately says ‘Dali’ - the recognizable moustache makes it a portrait of that famous surrealist. But it is signed Merello, so it is by Jose Merello, the modern Spanish expressionist. But even if I did not know this, I would expect the painting to be hung in a colorful room full of other modern paintings. The various shapes, objects and words around the figure make it interesting, making the viewer want to approach and inspect every detail. Mozart alternates very fast stretches with slow ones in this symphony. It makes you feel that the composer was in a furious hurry to put down the notes before someone interrupted his muse. His character is fully in the music, like the speech of a very precocious child: fast and

Business Portfolio Presentation and Paper Essay Example for Free

Business Portfolio Presentation and Paper Essay The business organization of the consulting company is that the leadership group will work hands-on with the consultants to ensure internal customer knowledge and external customer satisfaction. The consultant staff will work with the sales staff for a week to understand the tasks that they have. The sales staff will work with the consultants at the business to better understand the customer’s expectation. The Human Resources Department will work all facets of the business to have an understanding, this will allow them to speak to performance issues if they should arise. The potential legal issues that this business might face are if there are inaccuracies with billing. The consultants will also face challenges with following both policies of the consulting company, and adhering to the policies of our client’s business. Failure to do so on our behalf will result in a breach of contract by our company. The ethical issues that the business will have is to act as if the consultant was an employee of the company. The consultant should refrain from the fraternization of employees of our client. Our client needs to know where they can optimize profit and fraternizing with their employees would hinder the consultant’s ability to give a fair assessment if they were looking to cut jobs to save costs. The business culture of the consulting firm will be customer-centric. Every employee with put the customer at the core of everything that we do. The leaders of the company will put the internal customers at their core and employees will put the clients at theirs. The company will build on the foundation of putting people first. The Human Resources Department will be in charge of following-up to ensure that we are executing at the highest level in this area. The company will use anonymous employee surveys and customer surveys to ensure the highest satisfaction to internal and external customers. The motivation that the company will utilize will be a comprehensive benefits  package to include 401K with a 5% match, health insurance, and performance based bonus program. The co mpany will also have a variety of cross-training to all employees to ensure that the employees are well trained to perform their tasks efficiently. The technology that the company will use will be computers, laptops, cell phones, and tablets. The computers will be used to process all the customers’ invoices and will store the customers’ contacts also. The company will store any excess information on an external hard drive. The laptops will be given to the sales, consulting, and to Human Resources Departments. The cell phones will be given to all employees to stay in contact with company personnel and the customers. The tablets will be given to the consultants to document notes while at the client’s location. The Human Resources Department will handle the five components of human resources management in the following manner: 1) Recruitment and Selection – The applicant selection process is based off their experience and education, with an emphasis on experience. Human Resources will also look into job history and background. Once HR screens the potential employee, they will schedule a second interview with operations leadership with the applicant. 2) Training and Development – HR will setup the training schedule for the new employees and will schedule the new employee with a top performer in the department. For the existing employees, HR will also schedule and track all the employees to ensure that they get cross-training in the other departments to understand the business better. 3) Performance Appraisal and Feedback – HR will be in charge of tracking performance appraisals and feedback. However, the leaders of each department will be responsible for executing this and forwarding the information to the HR Department. HR will put this information into the employees’ personnel files. 4) Pay and benefits – The pay structure and benefits will be looked at and setup with collaboration of the owner and the HR Department. HR will keep leadership aware of current pay in this field in order to retain employees. HR will ensure that employees receive the benefits package that the company offers when they become eligible for them. 5) Labor relations – HR will schedule employee commitment and satisfaction surveys and compile the results for the leadership of the company. Pulse surveys will also be used by HR to follow-up on results from the commitment and satisfaction survey opportunities that the employees highlight. The costs of operations  on the business would include the following: lease, payroll, insurance, taxes, legal fees, utilities, cell phone, and office supplies. The business would need all of these items to run the operations effectively. The company is relying on their quality service for their clients business to cover all these costs, and to ensure that the business is profitable.

Essay --

Child Soldiers: Child soldiers need to be psychologically deconstructed after they’re programmed by warlords. They spent most of their childhood fighting in a war or running away from it. The world needs to start helping children around the world that go through war and fighting in it. Psychology abuse effects on former child soldiers were more likely to present severe mental health problems such as symptoms of posttraumatic stress disorder (PTSD) and depression. As children continue to be exploited by armed groups all over the world, special mental health interventions for child soldiers are ever more necessary. Children who were abducted at younger ages were more likely to report symptoms of depression over time than those who were older. The emotional consequences for the majority of the children are sad moods, preoccupations, suicidal thoughts and fears. Most of them experienced loss in relation to the death of members of their family and social status as a result of their actions. Most of the child soldiers were separated from their parents for a long period and many have lost the sense of family belongingness. Their family ties are wrecked. These children are separated from their cultural, social and moral identity, and it makes them vulnerable to psychologi cal and social ill effects. Those with PTSD have intrusive memories of the war, flashbacks, emotional arousal, emotional numbing and various other anxiety related symptoms. Many avoid places and conversations related to their past experiences. Some children are reluctant to go back to their native villages may be due to shame or guilt. In order to make children pliable, it is essential that recruitment be as traumatic as possible so that they will be psychologically w... ...ainwashing as well as brutal treatment to motivate them to fight and endure the deprivations of the campaigns. Children are sometimes abducted from their families and communities by warlords and military groups in need of fresh troops. Others join â€Å"voluntarily† they join because of hunger and extreme poverty or family dissolution. Children who find themselves orphans as a result of war may decide to join a paramilitary group in order to get food, clothing and relative protection. However, whichever way they became part of armed forces, children are all initially submitted to cruel and brutal treatment, beatings and humiliation of different sorts to make them dependent upon the armed group and deter escape attempts. When military leaders are the sole protection against widespread violence, children identify with them and become dependent on them for their every need. Essay -- Child Soldiers: Child soldiers need to be psychologically deconstructed after they’re programmed by warlords. They spent most of their childhood fighting in a war or running away from it. The world needs to start helping children around the world that go through war and fighting in it. Psychology abuse effects on former child soldiers were more likely to present severe mental health problems such as symptoms of posttraumatic stress disorder (PTSD) and depression. As children continue to be exploited by armed groups all over the world, special mental health interventions for child soldiers are ever more necessary. Children who were abducted at younger ages were more likely to report symptoms of depression over time than those who were older. The emotional consequences for the majority of the children are sad moods, preoccupations, suicidal thoughts and fears. Most of them experienced loss in relation to the death of members of their family and social status as a result of their actions. Most of the child soldiers were separated from their parents for a long period and many have lost the sense of family belongingness. Their family ties are wrecked. These children are separated from their cultural, social and moral identity, and it makes them vulnerable to psychologi cal and social ill effects. Those with PTSD have intrusive memories of the war, flashbacks, emotional arousal, emotional numbing and various other anxiety related symptoms. Many avoid places and conversations related to their past experiences. Some children are reluctant to go back to their native villages may be due to shame or guilt. In order to make children pliable, it is essential that recruitment be as traumatic as possible so that they will be psychologically w... ...ainwashing as well as brutal treatment to motivate them to fight and endure the deprivations of the campaigns. Children are sometimes abducted from their families and communities by warlords and military groups in need of fresh troops. Others join â€Å"voluntarily† they join because of hunger and extreme poverty or family dissolution. Children who find themselves orphans as a result of war may decide to join a paramilitary group in order to get food, clothing and relative protection. However, whichever way they became part of armed forces, children are all initially submitted to cruel and brutal treatment, beatings and humiliation of different sorts to make them dependent upon the armed group and deter escape attempts. When military leaders are the sole protection against widespread violence, children identify with them and become dependent on them for their every need.

Marketing Strategy †Adidas

ProductThe group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories.This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels, equipment and accessories, the Adidas group has a diverse brand portfolio consists of: Adidas: footwear, apparel and accessories; Reebok: footwear, apparel and accessories; TaylorMade Adidas Golf: Golf Equipment, footwear, apparel and accessories; Rockport: Dress, casual and outdoor footwear, apparel and accessories; CCMHockey: Hockey equipment and apparel. Adidas had implement latest technologies in their products which able to enhance performances of players and they focus on sports such as football, tennis, basketball and even training shoes which are used by anyone with the ability to run. Their new techn ologies have lead to the production of Climacool, a shoe with a ventilation system and a shoe with an energy management system that guides and drives an athlete’s foot through each stride. PriceAdidas adapt a premium pricing strategy which it is a strategy where companies charge a premium price for their products. Adidas is trying to penetrating markets by using market skimming tactics – use premium strategy and offer high quality and customer satisfaction for high prices. This had clearly positions itself as a top-notch brand in the market.PlaceThe company has adopted an ambitious global plan to distribute its products to the consumer with a strong focus on controlled space, including: Own-retail business, e-commerce, Shop-in-Shop, Joint ventures with retail partners, mono-branded franchise stores, co-branded stores with sports organizations and other brands. Hence, a high level of brand control is provided. In addition, an â€Å"integrated distribution roadmap† has been set up to ensure further growth and to increase brand presence in under-penetrated, affluent cities, without cannibalizing their own brands and distribution mix.PromotionThe Adidas group sells products in virtually every country of the world. Thus, different promotional tools are used in order to reduce the number of lost customers and to increase sales. The group has set up an unparalleled portfolio of promotion partnerships with international recognized sports associations (e.g. UEFA, FIFA, NBA, NFL, and NHL). Henceforth, commercials, ads, apps for smart phones, product placement, sponsorships for athletes and sport events (e.g. Berlin Marathon 2011) are implemented. Adidas has provided the Official Match Ball containing Logo of the Adidas for FIFA World Cup 2010 (South Africa).Adidas is tier one partner and sponsor for the coming London 2012 Olympics – one of the important Sporting Event of the World. The officials and staff of 2012 Olympics wearing Adidas Sport swear during Inaugural and Closing ceremonies will always leave Adidas in the brains of the Millions of the people watching these ceremonies. Adidas has hailed its biggest ever UK marketing campaign ‘Take the Stage’ for lifting sales of London 2012-related merchandise to around  £100m.Q2. Why Adidas Sponsor In London Olympics But Not New York Or Malaysia? A worldwide sporting event like The Olympics or world Cup provides a huge marketing opportunity for sports apparel companies, which have long enjoyed a spike in sales during such events. Historically, the Olympic Games have been an ideal forum for brands looking to strengthen their global presence. â€Å"Faster, Higher, Stronger†: it is the motto of the Olympic Games. But it is also a pretty good fit for the global market for athletic footwear, apparel and equipment.Retail sales totaled an estimated USD 340 billion in 2011. That represented growth of 7%, well ahead of global GDP growth of 2.5%. Companies have paid hefty sums for the privilege of being associated with the Games, convinced that no other event in the world offers the unique combination of mass worldwide exposure and fostering of positive values. London Olympics will put sport into the living rooms of billions of consumers around the globe, which should help to keep revenues in the segment on an upward trajectory. London is a key focus for the sportswear market, for both performance sportswear and sports fashion.This market sets more trends than anywhere else in the country. London 2012 gave Adidas a  platform to target this audience but with a global reach. As a result of the marketing strategy in London 2012, Adidas said that the Olympics, alongside its sponsorship activity around the European Championships and the Champions League, helped push sales up 15 per cent to â‚ ¬3.5bn ( £2.8bn) year-on-year in its second quarter. Net income jumped 18% to â‚ ¬165m ( £129m). Other non Olympic host – such as Malay sia, did not gain sponsorship from Adidas although Malaysia had hosted some major sport events such as F1.However, car racing is not there main product line of Adidas. Adidas main pipelines lies in running, training, football, basketball etc, which these sport is also a major attention worldwide. F1 for example, did not have vast amount of audience compare to football and basketball. Return of investment for sponsoring are not significant as market penetration is not huge as per Olympics.

The Ethics Of The Accounting Profession - 1210 Words

Ethics are a decision one makes in knowing the right thing to do and essentially doing the right thing. They are the rules of behavior based on one’s belief of what is morally good and bad. A person may hear the word ethics and immediately think of government or the law. Not only does ethics have a role in government, it also plays a major role in business, including accounting. Schroeder, Clark Cathey (624) states that the â€Å"reason for a high level of ethical conduct is the need for public confidence in the quality of services provided by the profession.† Ethical conduct not only encourages a high standard of performance; it also encourages a high quality of professional service. Enron’s financial scandal put a huge damper on that confidence. The Enron scandal made the public aware and conscientious of what could happen when dealing with unethical individuals. Since then, the public has educated themselves and are continually becoming more informed. Ethic s in the accounting profession is not going away, it will only continue to change as business transaction change and become more complex. Although some behaviors are legal they may not be held as ethical. For example, Henry Blodgett, an analyst for Merrill Lynch, publicly recommend certain technology stocks, although he knew they were a sham (Smith, 2012). His recommendation of these stocks was unethical, but completely legal. One difference between the court system and judging ethical standards is the court systemShow MoreRelatedThe Ethics Of The Accounting Profession1204 Words   |  5 PagesEthics is a decision one makes in knowing the right thing to do and actually doing the right thing. They are the rules of behavior based on one’s belief of what is morally good and bad. A person may hear the word ethics and immediately think of government or the law. Not only does ethics have a role in government, it also plays a major role in business, including accounting. 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Ethical standards exist to safeguard the fundamental principlesRead MoreEssay on The Ethical Values Held in Accounting, A Literature Rewiew1426 Words   |  6 PagesEvery profession faces a multiple of ethical challenges on a daily bases, this can be clearly witnessed in the accounting profession. The main focus of this literature review is to discuss the ethical values held in this profession and to also explore the ethical challenges that they face. Professional ethics for accountants is all about making sure that accountants carry out their duties to the highest standard possible and in a very professional manner. A code of ethics is designed to make sureRead MoreFinancial Accounting819 Words   |  4 PagesQUESTION BTN 1-3 Identify the parties potentially affected by this audit and the fee plan proposed Accounting code of ethics guides those in the profession to behave in a respectful, controlled and moral way. 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